Product Need & Scope

Unlike a number of commodities that are either a comfort or a luxury for some consumers, Soap for affluent and non-affluent population alike – is a necessity.

It is a well – known facts as reported by UNICEF that over 250,000 children’s lives are claimed in the Country due to bacterial and germicidal infections and/ or by diseases spread through non hygienic practices and in this atmosphere Soaps (Toilet & Laundry) are an indispensable commodity, which have proven to be the best method of prevention from a number of diseases like diarrhea, cholera, typhoid, skin disease etc.

Generally health care facilities are rare and beyond the reach of common man. Whatever hygienic care lower economic class affords is hand and clothes washing, bathing and cleaning with Toilet and mostly laundry soaps of good quality that could eliminate germs and bacteria. It is proven through research studies conducted in to Pakistan that a simple hand washing with soap can reduce up to 49% of acute diarrhea incidences.

Hence, with ever rising population in Pakistan the requirement of soap (Toilet & Laundry) is predicted to be an increase.

It is imperative to explain that in Pakistan use of Laundry Soap is much much higher then Toilet soap.

Testimonials

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    Joe Cole, Liverpool
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    Joe Cole, Liverpool
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    Joe Cole, Liverpool